Specialized Bicycles

The Mission: "Be the best cycling brand in the world."

A new addition for 2011, Specialized complements our line up of bikes from Giant and Willier, whilst at the same time offering something truly unique in the cycling world.

Specialized are renown for their innovative approach, and this gives rider benfits at all levels, from the comfortable, low step through design of their Crossroads hybrids to the podium conquering heights of their FACT carbon road frames, Specialized offers innovation for every rider.

We carry a large range of Specialized bikes and accessories. The model highlights are listed below, bur bear in mind, the perfect bike for you might not even be listed, so its always best to drop by and see us in person, where you can test ride any of these bikes, and really get a feel for the product.

The Bikes The Benefits

 Comfort Hybrids: Crossroads

 We're really excited about Crossroads - a classic looking bike which is perfect for cruising your favorite bike path or quiet street. All the bikes feature 700c wheels which are fast, comfortable and efficient. The lightweight aluminum frames are available in unisex, and also super low step through, offering something for every rider. Comfort is also paramount in the Specialized saddle, suspension seatpost, suspension fork, and ergonomic grips. Shimano drivetrains and v-brakes make going and stopping easy and user friendly.

Sports Hybrids: Crosstrail, Ariel

  These bikes are the most versatile we sell. They are a mountainbike, a safe, practical commuter, and a comfy hybrid all in one. Whether its navigating busy traffic on the way to work, or riding trails at the weekend, these bikes are just the ticket. 700c wheels with puncture resistant tires will keep you riding quickly rather than fixing flats. Put simply - these bikes are exactly what you want them to be.

Road Bikes: Tarmac, Roubaix, Allez, Ruby, Dolce, Amira, Secteur

  We pride ourselves on our roadbike selection, and so do Specialized. These bikes complement our already extensive range from Giant and Willier.
Allez - the best value roadbike on the market - keeping you in shape and riding with the peloton for under $800. Great frame and Shimano components.
Roubaix/Ruby - Rapid and comfortable, with industry leading carbon frames and proprietary 'In-Zertz' to keep you riding, in comfort, for longer. Your Gran Fondo bike.
Secteur - The Roubaix on a tighter budget, with the same relaxed geometry and 'In-Zertz'. Shimano components round off a great package.
Tarmac/Amira - LIGHT. FAST. for the roadrider who wants the best, the Tarmac flaunts speed limits and pushes the pace. Amira shows that the ladies can be just as quick - so watch out!
Dolce - Recreational road bike for the girls
 

Mountain Bikes: Hardrock, Myka, Camber, Stumpjumper, Epic

 The best mountainbikes in the world. The Hardrock and Myka hardtails start you off on a great frame with trail ready components. A good choice for beginners, or if you want to ride pavement and trail. For those looking for a little more adventure, 100mm of full suspension travel is offered by the full suspension Epic and Myka FS. And for a trail bike that is capable of hammering up the toughest climbs, but still a superstar on the descents check out Camber or Stumpjumper. You could even do occasional bikepark days on these talented rides. 

Kids Bikes: Hotrock

 What sets Specialized's kids apart from the crowd is their dedication to quality. The Hotrock is a scaled down adult trail bike, it's lightweight, has great suspension, brakes to inspire confidence and smooth gears. Don't be fooled by bikes that look the business but deliver nothing, Specialized talks the talk, and walks the walk. More info on Kids bikes HERE. 

The Specialized Story: Founded in 1974, Specialized is all about Riders designing technically advanced products that make your ride better.

After graduating from college in California in 1974, Mike Sinyard - like so many of us - wasn't too sure what he wanted to do next. The only thing he was sure of was his passion for cycling. He sold his VW Microbus to fund a cycling trip through Europe, and the rest was fate.

In Milan, Mike met a girl who knew the legendary crafstman Cino Cinelli. He quickly bought a suit and arranged a meeting. Mike's enthusiasm impressed him, and they made a deal that would allow Mike to import Mr. Cinelli's beautiful high-end components into the United States.

Full of enthusiasm, Mike hurried back to California in time to meet the shipping boxes, which he stored under his 8 by 30-foot mobile home to keep them dry when it rained. This was his first warehouse and sales office combined. Initial customers were bike shops in the San Francisco Bay Area, who paid cash in advance for their orders. The bike shops had to be fairly close because, for the first five years Mike had this business, he didn't own a car. Whether it was making deliveries by bike or pedaling into the hills on the weekends, Mike's dream of spending more time on a bike had certainly come true.

When Mike started this company, he made a conscious decision to focus on high-end bike components. The products he imported were scarce in the States, but there was a strong demand amongst enthusiasts. Mike named the company Specialized simply because it was how riders referred to high-end components at the time.

Thus, the Brand was born. Mike had no idea it would have such an impact on the growth and accessibility of cycling, but he's proud that it has.

Those first components and our greatest successes are testaments to our founding principle:

Focus on the rider's need for functional and technically advanced products that provide a performance benefit.

Now more than three decades later, that statement feels every bit as important and still rings true. It's what makes us Specialized. When we deliver on it, our Brand is more credible and ultimately more valuable to our riders and our dealers.